We are your go-to source for truly independent optical sourcing and solutions.

Providing Unbeatable Value

Who Are We?

Founded on True Independence

We are here to save you money by using high-quality alternative sources.

We’re not here to point you to the big companies who have stolen your patients, we are here to bring you sophisticated independent sources who only thrive if you thrive.

…seriously, who are these people?

We Are (Quite Literally) You!

Our founding duo is composed of Dr. Mark Sturm, an Optometrist based in Central Texas, and Zeke Agee, an optician, who still completely own the company today. The vision for the group started as far back as 2016, when they helped a group of franchisees realize they had more profit to gain together as independents than as slaves to their corporate contracts. We see patients and run opticals to this day, and we depend on your success as well as our own. Nobody else owns this group: you deal with us!

Focused on Your Optical’s Profit

We are here to find you the best pricing on the things that matter: inexpensive stock lenses, edgers, and full service lab. The best-priced high quality fully freeform lenses and the best coatings at the highest profit ratios possible. You come to us to save on the lenses you sell the most.

Profit at Your Own Pace

We charge no membership fees, we don’t scrape a percentage of your profit, and we don’t require minimum purchases. You choose what you would like to engage with, and we negotiate for you and get out of your way.

Connect With Us!

Excited about the possibilities of working together? Schedule a call below for more, or fill out the contact information and we’ll reach out to you directly. We can’t wait to speak with you!